The Ultimate Guide to Instagram Post Sizes in 2025
Instagram is a dynamic platform with various content types, each requiring specific dimensions for optimal display. This guide provides detailed recommendations on the best Instagram Post Sizes for 2025, ensuring that your content is always visually appealing and correctly formatted.
Standard Instagram Post Sizes
Square Posts (1:1 Ratio)
- Aspect Ratio: 1:1
- Recommended Size: 1080 x 1080 pixels Square posts are ideal for creating a visually harmonious feed. This dimension remains popular for its aesthetic balance and ease of viewing.
Vertical Posts (Portrait)
- Aspect Ratio: 4:5
- Recommended Size: 1080 x 1350 pixels Vertical posts are perfect for portraits and detailed content, offering more space vertically to capture viewers’ attention and enhance engagement.
Horizontal Posts (Landscape)
- Aspect Ratio: 1.91:1
- Recommended Size: 1080 x 608 pixels Horizontal posts provide a wider view, making them suitable for landscapes or panoramic shots where you want to include more context.
Special Formats on Instagram
It’s essential to stay updated with Instagram’s guidelines as they can evolve. These recommendations are based on the latest standards as of January 2025, but checking Instagram’s official help center regularly is recommended to keep abreast of any changes or new features that may affect post dimensions.
Instagram Stories
- Aspect Ratio: 9:16
- Recommended Size: 1080 x 1920 pixels Stories offer a full-screen vertical format that is highly engaging for time-sensitive content. This size ensures that your stories are displayed clearly and effectively.
Instagram Reels
- Aspect Ratio for Vertical: 9:16
- Aspect Ratio for Landscape: 16:9
- Recommended Sizes: 1080 x 1920 pixels (Vertical), 1920 x 1080 pixels (Landscape) Reels have become a cornerstone of Instagram strategy, allowing for creative and dynamic short-form videos that can significantly increase your reach.
Carousel Posts
- Use the same sizes as regular feed posts: 1080 x 1080 pixels (Square), 1080 x 1350 pixels (Vertical), or 1080 x 608 pixels (Landscape) Carousel posts allow multiple photos or videos in a single post, making them ideal for storytelling or sharing various perspectives of a single event.
Using these dimensions guarantees that your content fits perfectly within the Instagram Story frame. However, since Instagram frequently updates its interface and features, it’s always a good idea to check their official guidelines for any updates on Story sizes or other content recommendations.
the most popular post size in Instagram
there isn’t a single “most popular” Instagram Post Sizes because it largely depends on the type of content and the preferences of individual users and businesses. However, some of the most commonly used Instagram Post Sizes include:
1. Square Posts:
- Aspect Ratio: 1:1
- Recommended Size: 1080 x 1080 pixels
2. Vertical Posts (Portrait):
- Aspect Ratio: 4:5
- Recommended Size: 1080 x 1350 pixels
3. Instagram Stories:
- Aspect Ratio: 9:16
- Recommended Size: 1080 x 1920 pixels
These sizes are popular because they are visually appealing and suitable for different types of content. However, the ideal post size can vary depending on your content, target audience, and creative preferences.
Keep in mind that Instagram’s interface and best practices may evolve over time, so it’s a good idea to check Instagram’s official guidelines or recent recommendations for the most current information on popular Instagram Post Sizes. Additionally, you can experiment with different sizes to see what works best for your specific content and engagement with your audience.
Dimensions of Vertical Post Frames on Instagram
When creating vertical posts for Instagram, it’s crucial to follow the recommended dimensions for optimal display. The aspect ratio for vertical posts is typically 4:5. The recommended dimensions are:
- Width: 1080 pixels
- Height: 1350 pixels
By using these dimensions, your vertical posts will fit properly within the Instagram frame, maintaining high-quality display. However, as Instagram’s interface and post dimensions can change, it’s always a good idea to double-check their most recent guidelines for any updates. You can find this information on Instagram’s official help center.
Dimensions of Horizontal Post Frames on Instagram
For horizontal (landscape) posts, Instagram typically recommends using an aspect ratio of 1.91:1. The ideal dimensions for horizontal posts are:
- Width: 1080 pixels
- Height: 608 pixels
These dimensions help ensure that your horizontal posts display well across various devices. As with vertical posts, always refer to Instagram’s official guidelines to confirm if there have been any recent updates to their recommended post sizes.
Dimensions for IGTV posts
IGTV (Instagram Television) allows for both vertical (portrait) and horizontal (landscape) video uploads, each with distinct recommended aspect ratios and dimensions. As of my latest update in January 2022, here are the recommended dimensions for IGTV posts:
- Vertical (Portrait) IGTV Posts:
- Aspect Ratio: 9:16
- Recommended Size: 1080 x 1920 pixels
- Horizontal (Landscape) IGTV Posts:
- Aspect Ratio: 16:9
- Recommended Size: 1920 x 1080 pixels
These dimensions will help ensure your IGTV content is displayed optimally. Instagram will automatically adjust based on the orientation of your video, but for the best quality, follow the recommended sizes. As always, check Instagram’s official help center for the most up-to-date guidelines, as Instagram’s requirements may change over time.
what is the proper size for a story post
For Instagram Stories, the recommended dimensions are:
- Aspect Ratio: 9:16
- Recommended Size: 1080 x 1920 pixels
By using these dimensions, you ensure that your Instagram Story content fits properly within the Story frame and is displayed at the highest quality. Instagram Stories are designed to be in a vertical (portrait) format with a 9:16 aspect ratio. Following these guidelines will help your content appear perfectly on your followers’ screens.
As Instagram’s interface and best practices evolve, it’s essential to check their official guidelines for the most current information about Story post dimensions and other features.
In this article, we explored various Instagram post and story sizes and provided recommendations for the best dimensions for different types of content. Paying attention to the correct sizes for posts and stories can help improve the quality of your content’s display and enhance audience engagement.
However, it’s important to note that Instagram regularly updates its interface and features. Therefore, it’s always a good idea to refer to Instagram’s official guidelines for the most up-to-date information on recommended post sizes and other platform requirements.
Experimenting with different sizes for your content can help you determine the best strategy for engaging with your audience. Remember that each social media platform requires constant testing and adaptation of strategies to achieve optimal results. Stay updated and optimize your content to stay ahead in the competition.